Vujinović & Partners ponovo prepoznata u IP STARS 2026

Advokatska kancelarija Vujinović & Partners i ove godine je prepoznata u međunarodnom direktorijumu IP STARS, jednom od najuglednijih svetskih istraživanja posvećenih oblasti prava intelektualne svojine, čime je potvrđen kontinuitet kvaliteta i stručnosti našeg IP tima.

 

U izdanju za 2026. godinu, kancelarija je rangirana u oblasti Intellectual Property za Srbiju. Naši advokati i dalje nose priznanja:

 

• Nikolina Vujinović – Copyright Star
• Vladislava Savić – Rising Star

 

Ponosni smo na priznanje i smatramo ga još jednom potvrdom kvaliteta našeg rada u oblasti intelektualne svojine i rezultatom posvećenosti na kojoj dosledno insistiramo.

 

Zahvaljujemo našim klijentima i poslovnim partnerima na ukazanom poverenju, kao i celom našem timu čiji su stručnost, posvećenost i profesionalizam temelj ovih rezultata.

Vujinović & Partners Recognised Again in IP STARS 2026

Vujinović & Partners has once again been recognised in IP STARS, one of the world’s leading international directories dedicated to intellectual property law, reinforcing the firm’s strong standing in the Serbian IP market and the consistent quality of its Intellectual Property practice.

 

In the 2026 edition, the firm has been recognised for Intellectual Property in Serbia. In addition, members of our team have received the following individual recognitions:

 

• Nikolina Vujinović – Copyright Star
• Vladislava Savić – Rising Star

 

We are proud of this recognition and consider it yet another confirmation of the quality of our work in the field of intellectual property, as well as a result of the dedication to which we consistently remain committed.

 

We would like to thank our clients and business partners for the trust they have placed in us, as well as our entire team, whose expertise, dedication, and professionalism are the foundation of these achievements.

New Rules Change the Resolution of .rs Domain Name Disputes – What Does This Mean for Trademark Owners and National Domain Name Users?

As of June 2026, the new Rulebook on the Procedure for Resolving Disputes Arising from the Registration of National Internet Domain Names has entered into force, modernizing the framework for the protection of rights relating to .rs domain names. These amendments represent an important step toward more efficient dispute resolution and further alignment of the Serbian system with international practices in the fields of intellectual property and domain name protection.

 

A More Efficient Procedure and Greater Alignment with International Standards

 

One of the most significant changes is that, as a general rule, disputes will be decided by a sole expert, while a panel of experts will be appointed only upon the request of one of the parties to the proceedings. This approach is intended to shorten the duration of proceedings, reduce costs, and facilitate faster decision-making, following a model that has long been established in international domain name dispute resolution practice.

 

The new Rulebook also introduces terminological changes that more accurately reflect the legal nature of the procedure. Instead of terminology traditionally associated with arbitration, it now uses terms such as “sole expert” and “panel of experts,” emphasizing that these proceedings constitute a specific form of alternative dispute resolution (ADR) tailored to the protection of rights in the digital environment.

 

Another significant amendment is the expansion of the categories of persons entitled to initiate proceedings. In addition to trademark owners, holders of protected geographical indications are now also entitled to bring domain name disputes. This strengthens the protection of products whose value derives from their geographical origin and reputation, in line with modern European standards governing intellectual property rights.

 

For companies and other entities operating online, these changes serve as an important reminder to regularly monitor their domain name portfolio and intellectual property rights. Timely registration of relevant domain names, trademark protection, and prompt action in cases of misuse remain the most effective means of preventing the unauthorized use of protected signs in the digital environment.

 

At the same time, individuals and businesses registering or using domain names should exercise particular caution when selecting a domain name. Registering a domain name that conflicts with the rights of a third party may lead to dispute resolution proceedings, the transfer of the domain name to the rights holder, as well as additional financial and reputational consequences. Conducting a legal assessment of potential conflicts before registering a domain name is therefore an important step in mitigating legal risks.

Novi pravilnik menja način rešavanja sporova oko .rs domena – šta to znači za nosioce žigova i korisnike nacionalnih domena?

Od juna 2026. godine u primeni je novi Pravilnik o postupku za rešavanje sporova povodom registracije naziva nacionalnih internet domena, kojim se modernizuje sistem zaštite prava u vezi sa .rs domenima. Izmene predstavljaju važan korak ka efikasnijem rešavanju sporova i dodatnom usklađivanju domaćeg sistema sa međunarodnom praksom u oblasti zaštite intelektualne svojine i internet domena.

 

Efikasniji postupak i veća usklađenost sa međunarodnim standardima

 

Jedna od najznačajnijih novina jeste da će sporove, po pravilu, rešavati stručnjak pojedinac, dok će veće stručnjaka biti formirano samo kada to zahteva jedna od strana u postupku. Ovakvo rešenje ima za cilj da skrati trajanje postupka, smanji njegove troškove i omogući brže donošenje odluka, prateći praksu koja je već dugo prisutna u međunarodnim postupcima rešavanja sporova u vezi sa internet domenima.

 

Novi pravilnik uvodi i terminološke izmene koje preciznije određuju pravnu prirodu ovog postupka. Umesto izraza koji su ranije upućivali na arbitražu, sada se koriste termini poput „stručnjak pojedinac“ i „veće stručnjaka“, čime se dodatno naglašava da je reč o posebnom obliku alternativnog rešavanja sporova (ADR), prilagođenom specifičnostima zaštite prava u digitalnom okruženju.

 

Poseban značaj ima proširenje kruga lica koja mogu pokrenuti postupak. Pored nosilaca žigova, pravo da pokrenu spor sada imaju i nosioci prava zaštite oznaka geografskog porekla. Time se dodatno jača zaštita proizvoda čija vrednost proizlazi iz njihovog geografskog porekla i reputacije, u skladu sa savremenim evropskim standardima zaštite intelektualne svojine.

 

Za privredna društva i druge subjekte koji posluju na internetu, ove izmene predstavljaju podsticaj da redovno prate stanje svojih internet domena i portfolija prava intelektualne svojine. Pravovremena registracija odgovarajućih domena, zaštita žiga i blagovremeno reagovanje u slučaju zloupotrebe ostaju najefikasniji način sprečavanja neovlašćenog korišćenja zaštićenih oznaka u digitalnom prostoru.

 

Istovremeno, lica koja registruju ili koriste internet domene trebalo bi da obrate posebnu pažnju prilikom izbora naziva domena. Registracija naziva koji može biti u sukobu sa pravima trećih lica može dovesti do pokretanja postupka, prenosa domena na nosioca prava, kao i dodatnih finansijskih i reputacionih posledica. Pravna provera dostupnosti i potencijalnih rizika pre registracije domena predstavlja važan korak u zaštiti poslovanja.

Transparency of AI Content in Focus of New European Regulations

The Council of the European Union and the negotiators of the European Parliament have reached a provisional agreement, which still needs to be formally approved, concerning amendments to the EU Artificial Intelligence Act within the framework of the “Omnibus VII” package aimed at simplifying European legislation. The objective of the proposed amendments is to reduce the administrative and regulatory burden on businesses while maintaining a high level of user protection and legal certainty.

 

One of the most significant changes concerns the postponement of the application of rules for high-risk AI systems. For standalone high-risk AI systems, the new application date is set for 2 December 2027, while the rules for AI systems embedded in products will apply from 2 August 2028. European institutions have assessed that industry stakeholders still do not have access to all the technical standards, guidelines, and tools necessary for full compliance with the regulation, which is why the deadlines have been extended.

 

However, alongside the postponement of certain regulatory requirements, the European legislator has placed particular emphasis on the transparency of AI-generated content. Obligations relating to the labeling of AI-generated and AI-manipulated content remain among the priorities of the regulatory framework, and the transitional period for compliance has been further shortened, sending a clear message about the need for the rapid implementation of rules for the identification and labeling of content created with the assistance of artificial intelligence.

 

In this context, on 10 June 2026, the European Commission published the Code of Practice for the Labeling of AI-Generated Content, providing practical guidance for the implementation of the transparency obligations set out in Article 50 of the AI Act. The Code recommends technical and visual measures for labeling AI-generated content, AI-manipulated content, as well as deepfake content (content that has been generated or altered using artificial intelligence so that it appears authentic and depicts a person, event, or situation that did not actually occur or is presented in a misleading manner). Providers of generative AI systems are expected to implement appropriate technical solutions for the labeling and detection of such content, while users who publish such content are required to clearly label deepfakes and certain AI-generated and AI-manipulated content. To ensure the consistent application of these obligations throughout the EU, the European Commission has also published a set of standardized labels for marking AI-generated content (available via hyperlink).

 

It can therefore be concluded that transparency and clear user information will constitute key elements of the future regulatory framework and one of the fundamental mechanisms for maintaining public trust in the digital environment.

Transparentnost AI sadržaja u fokusu novih evropskih propisa

Savet EU i pregovarači Evropskog parlamenta postigli su privremeni sporazum, koji još treba da bude formalno potvrđen, a ima za predmet izmene Uredbe EU o veštačkoj inteligenciji u okviru paketa „Omnibus VII“ namenjenog pojednostavljenju evropskog zakonodavstva. Cilj predloženih izmena jeste smanjenje administrativnog i regulatornog opterećenja za privredu, kao i očuvanje visokog nivoa zaštite korisnika i pravne sigurnosti.

 

Jedna od najvažnijih promena odnosi se na odlaganje primene pravila za visokorizične AI sisteme – za samostalne visokorizične sisteme nova primena predviđena je od 2. decembra 2027. godine, dok će se pravila za AI sisteme ugrađene u proizvode primenjivati od 2. avgusta 2028. godine. Evropske institucije ocenile su da industriji još uvek nisu dostupni svi tehnički standardi, smernice i alati za punu primenu propisa, zbog čega su rokovi pomereni.

 

Međutim, istovremeno sa odlaganjem pojedinih regulatornih zahteva, evropski zakonodavac stavio je poseban akcenat na transparentnost AI-generisanog sadržaja. Obaveze označavanja AI-generisanog i AI-izmenjenog sadržaja ostaju među prioritetima regulatornog okvira, a prelazni period za usklađivanje dodatno je skraćen, čime se šalje jasna poruka o neophodnosti brzog uvođenja pravila za prepoznavanje i označavanje sadržaja nastalog uz pomoć veštačke inteligencije.

 

U tom kontekstu, Evropska komisija je 10. juna 2026. godine objavila Kodeks prakse za označavanje AI-generisanog sadržaja, kojim se pružaju praktične smernice za primenu obaveza transparentnosti iz člana 50 AI Act-a. Kodeks preporučuje tehničke i vizuelne mere za označavanje AI-generisanog, AI-izmenjenog sadržaja, kao i za označavanje deepfake sadržaja (koji je generisan ili izmenjen pomoću veštačke inteligencije tako da izgleda autentično i prikazuje osobu, događaj ili situaciju koja se u stvarnosti nije dogodila ili je prikazana na obmanjujući način) pri čemu se od pružalaca generativnih AI sistema očekuje da obezbede odgovarajuća tehnička rešenja za njegovo označavanje i detekciju, dok su korisnici koji takav sadržaj objavljuju dužni da jasno označe deepfake sadržaje i određene AI-generisane i izmenjene sadržaje. Radi ujednačene primene ovih obaveza širom EU, Evropska komisija je objavila i skup standardizovanih oznaka za obeležavanje AI-generisanog sadržaja (koje su dostupne na hiperlinku).

 

Možemo zaključiti da će upravo transparentnost i jasno informisanje korisnika predstavljati ključne elemente budućeg regulatornog okvira i jedan od osnovnih mehanizama za očuvanje poverenja javnosti u digitalno okruženje.

 

New Consumer Protection Law in Serbia

The National Assembly of Serbia adopted a package of laws in April 2026, including the new Consumer Protection Law, as well as amendments to the Trade Law, with the clear objective of regulating commercial relations more effectively.

 

By adopting the new Consumer Protection Law (“Official Gazette of the RS”, No. 35/2026), Serbia has taken a significant step toward modernising consumer law and further aligning it with European Union legislation.

 

Although the Law largely builds upon solutions from earlier drafts and relevant EU directives adopted in 2019, the final text introduces a number of specific legislative novelties with direct legal and business implications.

 

The Law will become fully applicable as of 1 August 2026, while certain provisions have been applicable since 1 May 2026.

 

New regime for digital content, digital services and goods with digital elements

 

For the first time, the Law comprehensively regulates digital content, digital services, and goods with digital elements.

 

• • • • • • The notion of “goods” now also includes products incorporating or connected to digital content without which they cannot function.
          • The Law also applies in situations where the consumer does not pay with money, but instead provides or undertakes to provide personal data to the trader.

 

An exception exists where such data is processed exclusively for the purpose of providing the service.

 

The Law further specifies the conformity criteria for digital content as goods, distinguishing between:

 

• • • • • • The Law further specifies the conformity criteria for digital content as goods – distinguishing between subjective requirements (what has been agreed under the contract) and objective requirements (usual purpose).
          • Particular emphasis is placed on the obligation of traders to provide and inform consumers about necessary updates for goods with digital elements.
          • The Law prescribes stricter rules for online business, qualifying a number of situations as misleading commercial practices (submitting and commissioning fake reviews, presenting reviews without verifying their authenticity, displaying search results without clearly indicating paid ranking, failing to inform consumers that, following acceptance of the offer, ancillary services will be provided in another language, etc.).

 

Personalised prices and new transparency rules

 

Prior to concluding a distance contract, the trader is obliged to inform the consumer where the price has been personalised on the basis of automated decision-making.

 

At the same time, the rules on price transparency are significantly tightened:

 

• • • • • • publication of price lists for each retail outlet on the trader’s website is mandatory,
          • price lists must be available in a digital, machine-readable format,
          • updates must be made in real time,
          • data must be accessible to automated price comparison tools.

 

Ban on “dual quality” goods

 

The Law introduces a prohibition of misleading commercial practices through the explicit ban of the so-called “dual quality” practice.

 

It is prohibited to place goods on the market while claiming that they are identical to goods sold in other countries (e.g. EU Member States), where there are significant differences in composition or characteristics.

 

Exceptions are possible only where objective reasons for such differences exist and the consumer has been clearly and transparently informed thereof.

 

Right to terminate the contract within 30 days

 

One of the most practical amendments concerns the consumer’s right that, where a defect appears within 30 days from delivery, the consumer may directly request termination of the contract and a refund, without the obligation to first accept repair or replacement. Under the previous regime, the time limit for exercising this right was six months.

 

The relevant provisions of the Consumer Protection Law are functionally aligned with the amendments to the Trade Law, which introduce additional obligations and stricter rules regarding price formation and advertising.

 

Accordingly, when announcing discounts, the trader is obliged to clearly indicate both the previous and the discounted price. The reference previous price is defined as the lowest price at which the product was offered during the 30-day period preceding the commencement of the discount. In the case of progressive price reductions within the same promotional campaign, the reference price remains the lowest price applied during the 30 days prior to the first reduction.

 

Implications for businesses

 

The new Consumer Protection Law introduces a significantly more detailed and stricter regulatory framework, particularly in the digital segment.

 

In practice, this means that businesses will need to:

 

• • • • • • align their general terms and conditions,
          • redefine pricing and promotional policies,
          • adapt online platforms to new transparency requirements,
          • introduce procedures for the management of reviews and digital content,
          • ensure compliance with rules governing digital services and personalisation.

 

E-commerce businesses, digital platforms, and traders using advanced pricing and consumer-targeting tools will be particularly affected.

 

Novi Zakon o zaštiti potrošača u Srbiji

Skupstina Srbije je u aprilu 2026 godine donela paket zakona, među kojima je i novi Zakon o zastiti potrosaca, kao i izmene Zakona o trgovini, sa jasnim ciljem uređenja odnosa u trgovini.

 

Usvajanjem novog Zakona o zaštiti potrošača („Sl. glasnik RS“, br. 35/2026), napravljen je značajan korak ka modernizaciji potrošačkog prava i njegovom daljem usklađivanju sa pravom Evropske unije.

 

Iako se Zakon u velikoj meri oslanja na rešenja iz ranijih nacrta i relevantnih EU direktiva iz 2019. godine, konačan tekst uvodi niz konkretnih normativnih novina koje imaju neposredne pravne i poslovne implikacije.

 

Zakon počinje da se primenjuje u punom kapacitetu od 01.08.2026. godine, s tim što se pojedine odredbe primenjuju od 01.05.2026. godine.

 

U nastavku dajemo pregled najznačajnijih izmena.

 

Novi režim za digitalni sadržaj, digitalne usluge i robu sa digitalnim elementima

 

Zakon prvi put sistematski uređuje, digitalni sadržaj, digitalne usluge, robu sa digitalnim elementima:

 

• Pojam „robe“ sada obuhvata i proizvode sa ugrađenim ili povezanim digitalnim sadržajem bez kog ne mogu funkcionisati.
• Zakon se primenjuje i u situacijama kada potrošač ne plaća novcem, već daje ili se obavezuje da da lične podatke trgovcu.

 

Izuzetak postoji kada se podaci obrađuju isključivo radi pružanja usluge:

 

• Zakon dodatno precizira kriterijume saobraznosti digitalnog sadržaja kao robe – razlikuju se subjektivni zahtevi (ono što je ugovoreno) i objektivni zahtevi (uobičajena namena)
• Posebno je naglašena obaveza trgovaca da obezbede i informišu potrošače o neophodnim ažuriranjima za robu sa digitalnim elementima 
• Propisuje stroža pravila za online poslovanje, predviđajući niz situacija kao obmanjujuću praksu (davanje i naručivanje lažnih recenzija, predstavljanje recenzija bez provere autentičnosti, prikazivanje rezultata pretrage bez jasnog označavanja plaćenog rangiranja, izostanak obaveštenja da će nakon prihvata ponude, prateće usluge biti pružene na drugom jeziku…)

 

Personalizovane cene i nova pravila transparentnosti

 

Trgovac je dužan da, pre zaključenja ugovora na daljinu, obavesti potrošača ukoliko je cena personalizovana na osnovu automatizovanog donošenja odluka.

 

Istovremeno, značajno se pooštravaju pravila o transparentnosti cena:

 

• obavezno je objavljivanje cenovnika za svaki maloprodajni objekat na internet stranici trgovca,
• cenovnici moraju biti u digitalnom, mašinski čitljivom formatu,
• ažuriranje mora biti u realnom vremenu,
• podaci moraju biti dostupni alatima za automatsko upoređivanje cena.

 

Zabrana „dvostrukog kvaliteta“ robe

 

Zakon uvodi zabranu obmanjujuće prakse u vidu eksplicitne zabrane prakse tzv. „dual quality“.

 

Nije dozvoljeno stavljanje robe na tržište uz tvrdnju da je identična robi u drugim državama (npr. EU), ukoliko postoje značajne razlike u sastavu ili karakteristikama.

 

Izuzeci su mogući samo ako postoje objektivni razlozi za razliku i potrošač je o tome jasno i transparentno informisan.

 

Pravo na raskid ugovora u roku od 30 dana

 

Jedna od najpraktičnijih izmena odnosi se na pravo potrošača da ako se nedostatak pojavi u roku od 30 dana od isporuke, potrošač ima pravo da neposredno zahteva raskid ugovora i povraćaj novca, bez obaveze da prethodno prihvati popravku ili zamenu. Raniji rok za ovo pravo je bio 6 meseci.

 

Predmetne odredbe Zakona o zaštiti potrošača funkcionalno su usklađene sa izmenama Zakona o trgovini, koje uvode dodatne obaveze i stroža pravila u pogledu formiranja i oglašavanja cena.

 

U tom smislu, trgovac je dužan da prilikom objavljivanja sniženja jasno istakne i prethodnu i sniženu cenu. Referentna prethodna cena definiše se kao najniža cena po kojoj je proizvod bio ponuđen u periodu od 30 dana pre početka sniženja. U slučaju postepenog snižavanja cena u okviru iste promotivne kampanje, referentna cena ostaje ona koja je bila najniža u periodu od 30 dana pre prvog sniženja.

 

Implikacije za privredu

 

Novi Zakon o zaštiti potrošača uvodi znatno detaljniji i stroži regulatorni okvir, posebno u digitalnom segmentu.

 

Za privredne subjekte to u praksi znači potrebu da:

 

• usklade opšte uslove poslovanja,
• redefinišu politike cena i promocija,
• prilagode online platforme novim zahtevima transparentnosti,
• uvedu procedure za upravljanje recenzijama i digitalnim sadržajem,
• obezbede usklađenost sa pravilima o digitalnim uslugama i personalizaciji.

 

Posebno će biti pogođeni e-commerce subjekti, digitalne platforme i trgovci koji koriste napredne alate za određivanje cena i targetiranje potrošača.

 

Vujinović & Partners advised on the production of Black Sun (Senke nad Balkanom)

Vujinović & Partners provided comprehensive legal support to Kobra Film in connection with the production of the third season of Black Sun (Senke nad Balkanom), which has now begun airing.

 

 

The series is considered one of the highest-rated domestic productions on IMDb and is also the first Serbian series acquired for distribution by the global platform Amazon.

 

 

The project is further distinguished by the fact that, for the first time in Serbia, rights related to artificial intelligence were regulated in line with current global practices in the film industry, thereby setting new legal standards within the domestic framework.

 

 

The team was led by Nikolina Vujinović, with key contributions from Vladislava Savić and Jelena Lukić.

Vujinović & Partners savetovali produkciju Senki nad Balkanom

Vujinović & Partners su pružili kompletnu pravnu podršku Kobra Film u vezi sa realizacijom treće sezone serije Senke nad Balkanom, koja je počela da se emituje. 

 

Serija se smatra jednom od najbolje ocenjenih domaćih produkcija na IMDb-u, a ujedno je i prva srpska serija koju je globalna platforma Amazon otkupila za prikazivanje.

 

Projekat je jedinstven i po tome što su prvi put u Srbiji regulisana prava vezana za veštačku inteligenciju u skladu sa aktuelnom svetskom praksom u filmskoj industriji, čime su postavljeni novi pravni standardi u domaćem okviru.

 

Tim je predvodila Nikolina Vujinović, a u projektu su učestvovali i Vladislava Savić i Jelena Lukić.