The European Commission, in its latest report on the application of the Term Extension Directive, concluded that there is no need to amend the current duration of rights for performers and producers of audiovisual (AV) works, meaning that there are no plans to extend the term from 50 to 70 years.
Under Directive 2011/77/EU, the 50-year term remains applicable to AV performers, while the 70-year extension applies only to musical recordings (phonograms). The Commission emphasized that it will continue to monitor market developments, particularly regarding the implementation of the new provisions of the DSM Directive, which could influence a future review of this decision.
Serbian law also treats audio and AV performers differently — the rights of performers fixed on a phonogram last for 70 years from the date of its release, while the rights of AV performers last for 50 years from the date the work was published.
EU komisija odbacila proširenje roka prava izvođača na AV delima — rok ostaje 50 godina
Evropska komisija je u najnovijem izveštaju o primeni Direktive o produženju rokova („Term Extension Directive“) zaključila da nije potrebno menjati postojeći rok trajanja prava izvođača i producenata na audiovizuelnim (AV) delima, što znači da se ne planira produženje roka sa 50 na 70 godina.
Prema Direktivi 2011/77/EU, rok od 50 godina ostaje na snazi za AV izvođače, dok se produženje na 70 godina primenjuje samo na muzičke snimke (phonograms). Komisija je istakla da će i dalje pratiti razvoj tržišta, posebno u vezi sa sprovođenjem novih odredbi iz DSM Direktive, koje bi mogle uticati na buduće preispitivanje ove odluke.
Srpski zakon takođe nejednako tretira audio i AV izvođače – prava izvođača snimljena na fonogramu traju 70 godina od dana izdavanja fonograma, dok prava AV izvođača traju 50 godina od dana izdavanja dela.
Italy First in the EU to Introduce Comprehensive Artificial Intelligence LawItaly has become the first country in the European Union to adopt a comprehensive law regulating the use of artificial intelligence (AI). The law introduces strict rules to protect citizens and restricts access to AI technology for children under 14 years of age, while imposing prison sentences for misuse, including generating deepfake content or causing harm.
The law is aligned with the EU AI Act and aims to promote “human-centric, transparent, and safe AI use,” with an emphasis on innovation, cybersecurity, and privacy protection. Harsher penalties apply for criminal misuse of the technology, including fraud and identity theft, while workplaces and key sectors such as healthcare, education, justice, and sports are subject to specific oversight and transparency requirements.
The law also addresses copyright: works created with AI assistance are protected only if they result from genuine intellectual effort, whereas AI-driven text and data mining will be permitted solely for non-copyrighted content or scientific research conducted by authorized institutions. The Italian government has appointed the Agency for Digital Italy and the National Cybersecurity Agency to oversee the law’s implementation.
For companies, the law introduces new rules and challenges regarding the application of AI in business, particularly in finance, e-commerce, telecommunications, and service sectors. For domestic and international investors, as well as legal teams, the legislation provides an important legal framework defining the ethical, regulatory, and commercial aspects of AI technologies in Italy.
Vujinović & Partners monitors global trends in AI regulation and provides legal guidance to companies to ensure compliance and mitigate risks. Our lawyers also support the development of policies and procedures for the safe use of AI, including matters related to privacy, copyright, and liability.
Italija prva u EU donosi sveobuhvatan zakon o veštačkoj inteligencijiItalija je postala prva zemlja u Evropskoj uniji koja je usvojila sveobuhvatan zakon koji reguliše korišćenje veštačke inteligencije (VI). Zakon uvodi stroga pravila za zaštitu građana i ograničava pristup VI tehnologiji deci mlađoj od 14 godina, dok se za zloupotrebu, uključujući generisanje deepfake sadržaja i nanošenje štete, predviđaju zatvorske kazne.
Zakon usklađen je sa EU AI Act, a njegov cilj je promocija „čovekocentrične, transparentne i bezbedne upotrebe VI“, uz naglasak na inovacije, sajber bezbednost i zaštitu privatnosti. Za zloupotrebu tehnologije u kriminalne svrhe, uključujući prevaru i krađu identiteta, predviđene su strože kazne, dok se u radnim i ključnim sektorima, poput zdravstva, obrazovanja, pravosuđa i sporta, uvode posebna pravila nadzora i transparentnosti.
Zakon takođe definiše i autorska prava: dela nastala uz pomoć VI biće zaštićena samo ukoliko proizilaze iz stvarnog intelektualnog doprinosa, dok će AI-driven text i data mining biti dozvoljeni isključivo za neautorski sadržaj ili naučna istraživanja od strane ovlašćenih institucija. Vlada Italije je ustanovila Agenciju za digitalnu Italiju (Agency for Digital Italy) i Nacionalnu agenciju za sajber bezbednost (National Cybersecurity Agency) za nadzor sprovođenja zakona.
Za kompanije, zakon donosi nova pravila i izazove u pogledu primene VI u poslovanju, posebno u sektorima finansija, e-trgovine, telekomunikacija i usluga. Za domaće i međunarodne investitore, kao i pravne timove, zakon predstavlja važan pravni okvir koji definiše etičke, regulatorne i komercijalne aspekte VI tehnologija u Italiji.
Vujinović & Partners prati globalne trendove u regulativi VI i pruža pravno savetovanje kompanijama kako bi se osigurala zakonska usklađenost i minimizovali rizici. Naši advokati takođe pružaju podršku u kreiranju politika i procedura za bezbedno korišćenje VI, uključujući pitanja zaštite privatnosti, autorskih prava i odgovornosti.
Vujinović & Partners savetovali Muzej savremene umetnosti u vezi sa izložbom Dejvida Hoknija u Beogradu
Naša advokatska kancelarija savetovala je Muzej savremene umetnosti u Beogradu u vezi sa ugovornim i pravnim aspektima organizovanja izložbe radova renomiranog britanskog umetnika Dejvida Hoknija, jednog od najuticajnijih i komercijalno najznačajnijih savremenih umetnika na svetu.
Obim posla je obuhvatio strukturiranje i pregovaranje ugovora specifičnih za umetnički sektor, sa posebnim fokusom na umetnička dela visoke vrednosti i digitalne radove. Posebna pažnja posvećena je pravnim i tehničkim uslovima izlaganja digitalnih dela, koja donose jedinstvene izazove u pogledu intelektualne svojine, reprodukcije i zahteva za izlaganje.
Izložba se smatra jednim od najznačajnijih kulturnih događaja u Srbiji u poslednjih nekoliko godina, jer Beogradu donosi dela umetnika čiji je doprinos oblikovao modernu i savremenu umetnost na globalnom nivou. Ovaj poduhvat kancelarije Vujinović & Partners potvrđuje stručnost u oblasti intelektualne svojine, kulturnih projekata i kompleksnih ugovornih okvira u kreativnim industrijama.
Naš advokatski tim, predvođen partnerom Nikolinom Vujinović, činile su i Vladislava Savić i Jelena Lukić.
Ponosni smo i zahvalni Muzeju savremene umetnosti na odličnoj saradnji na ovom izuzetnom projektu.
Vest je preneo i CEELM Magazine.
Vujinovic & Partners Advises Museum of Contemporary Art on David Hockney Exhibition in Belgrade
Our law firm advised the Museum of Contemporary Art in Belgrade on the contractual and legal aspects of organizing the exhibition of works by the renowned British artist David Hockney, one of the most influential and commercially significant contemporary artists in the world.
The scope of work included structuring and negotiating agreements specific to the art sector, with a particular focus on high-value artworks and digital pieces. Special attention was given to the legal and technical conditions for exhibiting digital works, which present unique challenges in terms of intellectual property, reproduction, and display requirements.
The exhibition is considered one of the most significant cultural events in Serbia in recent years, bringing to Belgrade the works of an artist whose contributions have shaped modern and contemporary art on a global level. The involvement of Vujinović & Partners highlights the firm’s recognized expertise in intellectual property, cultural projects, and complex contractual frameworks in the creative industries.
Our advisory team, led by Partner Nikolina Vujinović, also included Vladislava Savić and Jelena Lukić.
We are proud and grateful to the Museum of Contemporary Art for the excellent cooperation on this remarkable project.
The news was featured by CEELM Magazine.
Vujinović & Partners and Nikolina Vujinović Among the Leaders in the IP STARS Rankings for 2025Vujinović & Partners has been included in the new edition of the prestigious IP STARS Intellectual Property Rankings 2025, which recognizes the most prominent law firms in the field of intellectual property in Serbia and worldwide.
In addition to this recognition for the firm, it is a particular honor that Nikolina Vujinović, the firm’s founder and partner, has once again been distinguished as a leading expert in copyright and related rights. Nikolina remains the only lawyer from Serbia in this category, which highlights the continuity of her work, expertise, and international reputation.
This recognition comes as confirmation of the long-standing commitment and professionalism of our team, which has also been acknowledged by the most respected international legal directories, including Legal 500, Chambers and Partners, and IFLR1000. For many years, we have proudly received these accolades, which motivate us to continuously raise our standards of quality.
IP STARS, published by Managing IP, is considered one of the most important global guides that evaluate lawyers and firms based on expertise, reputation, and client feedback.
These recognitions confirm our dedication to providing top-tier legal support to clients from the creative industries, media, IT sector, and the arts, as well as our active engagement in developing practices and standards in the field of intellectual property law.
We would like to thank all our clients, colleagues, and partners for their trust and support, which made this success possible.
Vujinović & Partners i Nikolina Vujinović među vodećima na IP STARS rang-listi za 2025. godinuAdvokatska kancelarija Vujinović & Partners uvrštena je u novo izdanje prestižnog vodiča IP STARS Intellectual Property Rankings 2025, koji prepoznaje najuglednije pravne kancelarije u oblasti intelektualne svojine u Srbiji i širom sveta.
Pored priznanja za kancelariju, posebna čast je to što je Nikolina Vujinović, osnivač i partner kancelarije, i ove godine izdvojena kao vodeći stručnjak za autorsko i srodna prava. Nikolina ostaje jedini advokat iz Srbije u ovoj kategoriji, što potvrđuje kontinuitet njenog rada, ekspertizu i međunarodni ugled.
Ovo priznanje dolazi kao potvrda dugogodišnje posvećenosti i stručnosti našeg tima, koji je i ranije prepoznat od strane najuglednijih međunarodnih pravnih publikacija, uključujući Legal 500, Chambers and Partners i IFLR1000. Već niz godina sa ponosom dobijamo ova priznanja, koja za nas predstavljaju podsticaj da standarde kvaliteta stalno podižemo.
IP STARS, u izdanju Managing IP, smatra se jednim od najvažnijih globalnih vodiča koji ocenjuju pravnike i kancelarije na osnovu stručnosti, reputacije i povratnih informacija klijenata.
Ova priznanja potvrđuju našu predanost pružanju vrhunske pravne podrške klijentima iz kreativne industrije, medija, IT sektora i umetnosti, kao i aktivno učešće u razvoju praksi i standarda u oblasti prava intelektualne svojine.
Zahvaljujemo se svim klijentima, kolegama i partnerima na poverenju i podršci koji su omogućili ovaj uspeh.
IP STARS 2025: Continued International Recognition for Nikolina VujinovićWe are proud to announce that Nikolina Vujinović, founder and partner at the law firm Vujinović & Partners, has once again been included in the prestigious IP STARS 2025 list as a leading expert in the field of copyright and related rights. The ranking published by Managing IP recognizes the most prominent IP professionals in the field of intellectual property worldwide, and Nikolina remains the only lawyer from Serbia listed in the copyright category — confirming her lasting influence and expertise in the regional and international IP sector.
With over 15 years of experience in the field of intellectual property, Nikolina advises clients from the film, media, art, creative industries, and IT sectors, with a special focus on copyright, legal protection of IP portfolios, as well as complex due diligence procedures and regulatory compliance.
She has participated in the development of public policies at both the national and international level, as well as in drafting laws and by-laws in Serbia. She actively lectures at conferences and training programs in Serbia and abroad, especially on topics connecting AI, intellectual property, and the creative sector.
The IP team at Vujinović & Partners advises numerous domestic and international clients in the fields of media, creative industries, IT, marketing, and others, and has a significant role in national and European projects in the areas of culture and digital transformation.
We are proud of this new recognition from one of the most respected international legal directories and grateful for the trust our clients have placed in us over the years.
IP STARS 2025: Još jedno međunarodno priznanje za Nikolinu VujinovićSa ponosom objavljujemo da je Nikolina Vujinović, osnivač i partner u advokatskoj kancelariji Vujinović & Partners, i ove godine uvrštena na prestižnu IP STARS 2025 listu kao vodeći stručnjak u oblasti autorskog i srodnih prava. Rang-lista koju objavljuje Managing IP prepoznaje najistaknutije IP stručnjake u oblasti intelektualne svojine širom sveta, a Nikolina ostaje jedini advokat iz Srbije koja se nalazi u kategoriji autorskog prava — što potvrđuje njen trajan uticaj i stručnost u regionalnom i međunarodnom IP sektoru.
Sa više od 15 godina iskustva u oblasti intelektualne svojine, Nikolina savetuje klijente iz sektora filma, medija, umetnosti, kreativnih industrija i IT-ja, sa posebnim fokusom na autorska prava, pravnu zaštitu IP portfolija, kao i na kompleksne due diligence postupke i usklađivanje sa propisima.
Učestvovala je u izradi javnih politika na nacionalnom i medjunarodnom nivou kao i zakonskih i podzakonskih akata u Srbiji. Aktivno predaje na konferencijama i edukacijama u zemlji i inostranstvu, posebno na teme koje povezuju AI, intelektualnu svojinu i kreativni sektor.
IP tim kancelarije Vujinović & Partners savetuje brojne domaće i međunarodne klijente u oblastima medija, kreativne industrije, IT-ja, marketinga i drugih, a značajan angažman ima i u nacionalnim i evropskim projektima u oblasti kulture i digitalne transformacije.
Ponosni smo na ovo novo priznanje jednog od najuglednijih međunarodnih vodiča za pravnu profesiju, i zahvalni na poverenju koje nam klijenti ukazuju kroz godine.